Make your bold
ideas a reality.

Being a visionary leader is difficult. You see what’s possible, where others don’t. You work within complex systems resistant to change. And surprisingly complex details threaten to upend your work at every step. You need effective tools to bring people along into a better way of doing things.

This is where I can help. I’m a thinker and maker who thrives on ambiguity and challenging problems. For years, I’ve helped entrepreneurs, startups, and intrapreneurial teams navigate the turbulent, early stages of new product development.

Whether it’s a digital prototype to experience and test and what could be, or framing the narrative to make the new less threatening, I can help. I can take your idea from concept to execution and beyond.

In short, I help organizations envision unseen opportunities.

What it’s like to work with me:


I’m fascinated by Games, Play, and Learning. This shows up in product decisions as well as how I work with teams. I view most things in life as playful learning challenges, and try to help others see things in this way.

Grounded in Psychology.

Whether it’s crafting an email or making a feature decision, I bring a perspective that is steeped in human motivations, cognition, perceptions, and other psychology. My unique sweet spot is translating this knowledge about human behavior into nuanced product decisions that can make or break an experience.

Pragmatic. And Thoughtful.

Short runways force you to focus on what’s essential. I like moving fast. And you won’t see any nonsense from me. But I also don’t skip research or reflection when it’s needed. As Frank Lloyd Wright said, “You can use an eraser on the drafting table or a sledge hammer on the construction site.” And why pit doing against planning? At the end of the day, it’s really about removing risk and adding value.


While there’s certainly a place for changing hearts and minds, I’ve had more success with working and learning together. I’ve directed my interest in human behavior to designing the company culture and processes that make great design possible and sustainable.

Focused on Experiences.

Usable. Useful. Delightful. Memorable. Elegant. Meaningful. Whatever words you choose, the focus is the same: The Human Experience. I love good ideas that create value for people and companies. But my bias, tempered as it may be at times, is in favor of creating great — human centered — experiences.


Concept models. Napkin sketches. Circles and lines on whiteboards. Sticky notes on walls. Complex problems demand a way of thinking that exposes relationships, and visual representations do just that. I’m a visual thinker. But in truth, we are all visual thinkers.

“…but what I do have are a very particular set of skills. Skills I have acquired over a very long career.”

—Liam Neeson, as Bryan Mills in the movie Taken

Interested in working together?